Previous Ad
Simon Community: ASMR (The crunching sound of a plastic bag)
Next Ad
McDonald's: The Gift
Ad of the Day | Simon Community: ASMR (The relaxing sound of rain)
Media Type:
Online
Brand
Agency
Country:
Industry:
Using sound to make noise. Ogilvy created a series of ASMR films that got people to finally listen to the issue on homelessness.
Credits
Advertising Agency:
Ogilvy SingaporeArt Director:
Kevin WijayaCopywriters:
Winona Wee, Amanda DevarajanAgency Producer:
Alvin ChinProduction House:
JoineryDirector:
Amilcar GomesExecutive Producer:
Elliot LucasMusic / Sound Production house:
Yellow Box StudiosMusic / Sound Director:
Rennie GomezSenior Strategist:
Lukas SniokaDate:
November, 2019More from Simon Community
Simon Community: ASMR (The crunching sound of a plastic bag)
10.0
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.0
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 03, 2026
Willie's Remedy+ Launches First-Ever TV Campaign Built Around the Art of Living Like a Legend
Willie Nelson and JuneShine Brands' THC drink partners with Raindrop on nostalgia-driven CTV campaign targeting a new generation of THC consumers
Jun. 03, 2026
Yes& Expands AI and Innovation Capabilities with the Promotion of Chrissie Koeppen and Beth Yezzi
The promotions support a broader push to strengthen capabilities across the agency and help clients navigate increasingly complex marketing and technology challenges