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Simon Community: ASMR (The crunching sound of a plastic bag)
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Ad of the Day | Simon Community: ASMR (The relaxing sound of rain)
Media Type:
Online
Country:
Industry:
Using sound to make noise. Ogilvy created a series of ASMR films that got people to finally listen to the issue on homelessness.
Credits
Advertising Agency:
Ogilvy SingaporeArt Director:
Kevin WijayaCopywriters:
Winona Wee, Amanda DevarajanAgency Producer:
Alvin ChinProduction House:
JoineryDirector:
Amilcar GomesExecutive Producer:
Elliot LucasMusic / Sound Production house:
Yellow Box StudiosMusic / Sound Director:
Rennie GomezSenior Strategist:
Lukas SniokaDate:
November, 2019More from Simon Community
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