Previous Ad
Simon Community: ASMR (The crunching sound of a plastic bag)
Next Ad
McDonald's: The Gift
Ad of the Day | Simon Community: ASMR (The relaxing sound of rain)
Media Type:
Online
Brand
Agency
Country:
Industry:
Using sound to make noise. Ogilvy created a series of ASMR films that got people to finally listen to the issue on homelessness.
Credits
Advertising Agency:
Ogilvy SingaporeArt Director:
Kevin WijayaCopywriters:
Winona Wee, Amanda DevarajanAgency Producer:
Alvin ChinProduction House:
JoineryDirector:
Amilcar GomesExecutive Producer:
Elliot LucasMusic / Sound Production house:
Yellow Box StudiosMusic / Sound Director:
Rennie GomezSenior Strategist:
Lukas SniokaDate:
November, 2019More from Simon Community
Simon Community: ASMR (The crunching sound of a plastic bag)
10.0
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Ad of the Day | Vue: Feel it Forever
9.0
Latest News
Jun. 25, 2026
Google Pixel Launches "Made for the Beautiful chaos" campaign to Celebrate the Summer of Football
There is nothing quite like the anticipation and energy that comes along with a major tournament
Jun. 25, 2026
Pepsodent Reveals Gum Disease as the Real Horror with Cinematic Campaign by Indonesia's Horror Filmmaker Anggy Umbara
The campaign was created in response to a common gap in consumer knowledge where many adults experiencing tooth discomfort