Ad of the Day | Volkswagen: Generations
Media Type:
TV
Brand
Agency
Country:
Industry:
The campaign by AlmapBBDO which used artificial intelligence to reunited Elis Regina, one of the greatest Brazilian singers of all time, with her daughter Maria Rita, a modern-day icon with 8 Grammys to her name, four decades after Elis’s untimely death, has already become a watershed in the history of Volkswagen do Brasil and of Brazilian advertising. Shortly after it went live, it became a Twitter trending topic for over 24 hours. On digital platforms, including the brand’s social media and influencers’ posts, it reached over 50 million organic views. It also ranked 1st in Google Trends searches, 1st in YouTube’s trending videos, and got 99% positive comments on the brand’s social media.
Credits
Advertising Agency:
Almap BBDO, BrazilDate:
August, 2023
Ad of the day
Ad of the Day | Esselunga: The Peach
0.0
Ad of the Day | Translated: Human Touch
9.5
Ad of the Day | Ubisoft: Assassin's Creed Nexus VR
10.0
Latest News
Sep. 27, 2023
"WOK of Mouth": Creating a Successful B2B2C Campaign to Win People's Hearts
Yell Advertising reflects on its campaign to drum up engagement with Thailand's number one cooking gas brand, PTT LPG
Sep. 27, 2023
Wonder Bread and Old Spice Ready to Roll With Stewart-Haas Racing at Talladega Superspeedway
Wonder Bread and Old Spice, two iconic brands made even more iconic when each was prominently featured in the 2006 sports comedy Talladega Nights