Ad of the Day | Volkswagen: Generations
Media Type:
TV
Brand
Agency
Country:
Industry:
The campaign by AlmapBBDO which used artificial intelligence to reunited Elis Regina, one of the greatest Brazilian singers of all time, with her daughter Maria Rita, a modern-day icon with 8 Grammys to her name, four decades after Elis’s untimely death, has already become a watershed in the history of Volkswagen do Brasil and of Brazilian advertising. Shortly after it went live, it became a Twitter trending topic for over 24 hours. On digital platforms, including the brand’s social media and influencers’ posts, it reached over 50 million organic views. It also ranked 1st in Google Trends searches, 1st in YouTube’s trending videos, and got 99% positive comments on the brand’s social media.
Credits
Advertising Agency:
Almap BBDO, BrazilDate:
August, 2023More from Volkswagen
Volkswagen: Let's Go for More Stories. Let's Go Argentina
0.0
Volkswagen: Your Volkswagen, Rob
0.0
Volkswagen: Your Volkswagen, Richard
0.0
Volkswagen: Your Volkswagen, Pritpal
9.0
Volkswagen: Arrivals
0.0
Ad of the Day | Volkswagen: Maxime's Saga
9.8
Volkswagen: The World Awaits You
9.0
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 09, 2026
We Are Social Milan Partners with Netflix on Special RIV4LI Episode Inspired by a 13-year-old Fan's Letter
Produced by Stand By Me and featuring members of the original cast, the episode culminates in a surprise visit to the real Hailé's home in Toulouse
Jul. 09, 2026
The Beautiful Game Meets The Beauty of British Columbia at FIFA Fan Festival Vancouver
Nature takes centre stage in Destination British Columbia’s Home Pitch immersive experience