Ad of the Day | Yves Saint Laurent: Y Fragrance
Media Type:
FilmAn image, underwater. The iconic submerged YSL Cassandre sits at the bottom of a blue sea on powdery white sand, like an apparition. Then he appears, rising from the depths towards the light. It is a peaceful, dreamlike, meditative shot. The prelude to a new, rawer, more acoustic version "Are You Gonna Go My Way", was recorded especially for the new campaign by Lenny Kravitz – a legendary song, reinvented.
Credits
Advertising Agency:
BETC Etoile Rouge, Paris, FranceAgency Managers:
Delphine de Canecaude, Fanny Fragu, Julia SchenckExecutive Creative Director:
Florence BellissonAssociative Creative Director:
Fanny BurattoArt Director:
Julie RichardTraffic Manager:
Letizia FeliciArt Buyer:
Isabelle Mocq-OrainCreative Music Supervisor:
Adam GhoubaliTV Producer:
Fabrice BrovelliProduction Company:
PhantasmDirector:
Jessy MoussalemSound Company:
GumDate:
May, 2022More from Yves Saint Laurent
YSL: MYSLF x Austin Butler 0.0 Yves Saint Laurent: Libre 0.0 Yves Saint Laurent: L'Homme 9.0Ad of the day
Ad of the Day | Aruba Tourism Authority: The Aruba Effect 9.0 Ad of the Day | Dove: The Code 10.0 Ad of the Day | Vienna Tourist Board: Microdose Vienna 9.0Latest News
Apr. 19, 2024
7 Reasons why THC Vape Pen is Famous Among the Youth
Then, the article investigates why THC vape pens have become so popular among young people with a discussion on seven key reasons
Apr. 19, 2024
Rubicon and IMA-HOME "Release the Sunshine" With Inspiring new Campaign for AG Barr
An irrepressible new campaign for soft drink brand Rubicon brings joy and sunshine to the everyday by transforming an ordinary