Ad of the Day | Yves Saint Laurent: Y Fragrance
Media Type:
![Film](https://adsofbrands.net/images/media_type/1/14804106909798.jpeg)
An image, underwater. The iconic submerged YSL Cassandre sits at the bottom of a blue sea on powdery white sand, like an apparition. Then he appears, rising from the depths towards the light. It is a peaceful, dreamlike, meditative shot. The prelude to a new, rawer, more acoustic version "Are You Gonna Go My Way", was recorded especially for the new campaign by Lenny Kravitz – a legendary song, reinvented.
Credits
Advertising Agency:
BETC Etoile Rouge, Paris, FranceAgency Managers:
Delphine de Canecaude, Fanny Fragu, Julia SchenckExecutive Creative Director:
Florence BellissonAssociative Creative Director:
Fanny BurattoArt Director:
Julie RichardTraffic Manager:
Letizia FeliciArt Buyer:
Isabelle Mocq-OrainCreative Music Supervisor:
Adam GhoubaliTV Producer:
Fabrice BrovelliProduction Company:
PhantasmDirector:
Jessy MoussalemSound Company:
GumDate:
May, 2022More from Yves Saint Laurent
![](https://adsofbrands.net/images/commercial/1/1694441634386.jpeg)
![](https://adsofbrands.net/images/commercial/1/16631687983425.jpeg)
![](https://adsofbrands.net/images/commercial/1/15893559192335.jpeg)
Ad of the day
![](https://adsofbrands.net/images/commercial/1/17375299812959.jpeg)
![](https://adsofbrands.net/images/commercial/1/17373793919683.jpeg)
![](https://adsofbrands.net/images/commercial/1/17369781551235.jpeg)
Latest News
Jan. 24, 2025
Voyager's "Shanti Rides Shotgun" Gears Up for SXSW World Premiere
The film follows Shanti Gooljar, NYC's most talked-about driving instructor, as she navigates Manhattan’s busy streets with her students
Jan. 24, 2025
This Year's Vignette Film at the Goteborg Film Festival Takes a Stand for Artistic Freedom
The dictator's message is clear: leave the cinema now or fall victim to the destructive forces of free art