YSL: MYSLF x Austin Butler

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Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Health, Beauty

YSL Beauty announced Austin Butler as global Ambassador of its new fragrance MYSLF, a contemporary vision of masculinity. One of the most acclaimed actors of his generation, the American rising star has already collaborated with some of the most prestigious directors Quentin Tarantino, Baz Luhrmann, Jim Jarmusch, and now Jeff Nichols and Denis Villeneuve for the upcoming Bikeriders and Dune: Part Two respectively.

Credits

Advertising Agency:

BETC Etoile Rouge

Agency Managers:

Marine Hakim, Mathilde Durillon, Julia Schenck

President & Chief Creative Officer:

Florence Bellisson

Associate Creative Directors:

Adrien Tourneux, Francois Pannelier

Copywriter:

Symonne Torpy

Music Creative Director:

Adam Ghoubali

Traffic Manager:

Letizia Felici

TV Producer:

Fabrice Brovelli

Director:

Julia Ducourneau

Production Company:

Phantasm TV

Photographer:

Gray Sorrenti

Date:

September, 2023

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