Yves Saint Laurent: Libre
Media Type:
Film
Brand
Agency
Country:
Industry:
In the new campaign, Dua Lipa is directed by a woman for the first time: the award-winning Nigerian-British director Jenn Nkiru. For Yves Saint Laurent
Beauté, Jenn Nkiru and Dua Lipa deliver the most epic LIBRE campaign ever, with a new cover song, George Michael’s fiery hymn to “Freedom!”. A woman’s fearless, exhilarating vision of a woman, the LIBRE woman, shot in a series of majestic images that match Dua’s unfettered freedom with the power of natural elements.
Credits
Advertising Agency:
BETC Etoile RougeAgency Managers:
Delphine de Canecaude, Maud Lambert, Mathilde Durillon, Julia SchenkExecutive Creative Director:
Florence BellissonAssociate Creative Directors:
François Pannelier, Adrien TourneuxArt Director:
Jean-Charles GuilletMusic Creative Directors:
Adam Ghoubali, Leo CopetTraffic Manager:
Letizia FeliciTV Producer:
Fabrice BrovelliProduction Company:
Iconoclast TVDirector:
Jenn NkiruArt Buyer:
Isabelle MocqPhotographer:
Tyler MitchellDate:
September, 2022More from Yves Saint Laurent
YSL: MYSLF x Austin Butler
0.0
Ad of the Day | Yves Saint Laurent: Y Fragrance
9.0
Yves Saint Laurent: L'Homme
9.0
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 29, 2026
Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign
The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising
Jul. 29, 2026
Neighborhood Watch Signs Award-Winning Director La Pele
La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing