Yves Saint Laurent: Libre
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Film
Brand
Agency
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Industry:
In the new campaign, Dua Lipa is directed by a woman for the first time: the award-winning Nigerian-British director Jenn Nkiru. For Yves Saint Laurent
Beauté, Jenn Nkiru and Dua Lipa deliver the most epic LIBRE campaign ever, with a new cover song, George Michael’s fiery hymn to “Freedom!”. A woman’s fearless, exhilarating vision of a woman, the LIBRE woman, shot in a series of majestic images that match Dua’s unfettered freedom with the power of natural elements.
Credits
Advertising Agency:
BETC Etoile RougeAgency Managers:
Delphine de Canecaude, Maud Lambert, Mathilde Durillon, Julia SchenkExecutive Creative Director:
Florence BellissonAssociate Creative Directors:
François Pannelier, Adrien TourneuxArt Director:
Jean-Charles GuilletMusic Creative Directors:
Adam Ghoubali, Leo CopetTraffic Manager:
Letizia FeliciTV Producer:
Fabrice BrovelliProduction Company:
Iconoclast TVDirector:
Jenn NkiruSound Companies:
Benzeme, GumArt Buyer:
Isabelle MocqPhotographer:
Tyler MitchellDate:
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