ALMA Rosario: oBko

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Argentina

For the project, one of Claudia Pineiro’s bestsellers, "Una suerte pequena" transformed, broke it down and reassembled it in three different ways, where each represents one of the three most frequent symptoms of Alzheimer’s: repetition of stories, memory loss and chronological alteration, to portray how Alzheimer’s alters stories

Credits

Advertising Agency:

Republica Havas

Date:

April, 2023

Latest News

May. 24, 2024

Ad of the Day | New Aegis Living Campaign Created by Little Hands of Stone Challenges Notions of Getting Old

Bold Creative Strategy Breaks Free From Senior Care Tropes To Get At Deeper Truths About Aging

May. 24, 2024

Ocado Invites Shoppers to Let "Summer Come to You" in new Campaign

Ocado, the world’s largest dedicated online grocery retailer, is reminding shoppers of its unbeatable range and seamless service in a humorous new advertising campaign