Arequipeña: Bottle Tiles
Media Type:
Film
Brand
Agency
Country:
Industry:
The city of Arequipa, in Peru, has an extremely serious problem due to the decrease in the ozone layer and other geographical factors. Arequipa is one of the cities with the highest radiation levels in the world – a problem that is affecting thousands of citizens, and of which many are not aware. For this reason, Cerveza Arequipeña, part of Backus, together with the NGO Por Un Perú sin Cáncer, have joined forces to face this problem and raise awareness about sun care.
Credits
Advertising Agency:
VMLY&R, Lima, PeruDate:
April, 2023More from Backus
Cristal: This Passion Knows no Gender
0.0
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 03, 2026
Rosa Paris and Foundation for Housing Deliver a Chilling, Immersive Look at Life on the Streets
In France, in 2026, there are 350,000 unhoused, compared with 143,000 in 2012
Nov. 03, 2026
Kia and Nadal Write History on Clay Once Again With a One-of-A-Kind Tribute
The tribute takes the shape of a full-scale clay concept model of the Kia EV4 GT, a car that embodies the same qualities Nadal