Alpine: The Irresistible Attraction of Lightness
Media Type:
TV
Brand
Agency
Country:
Industry:
For the launch of its very first 100% electric compact sports car, the A290, Alpine has called on BETC ETOILE ROUGE to create its new global campaign. Drawing on the brand's DNA and unique state of mind, as well as the physical reality of this supercharged electric city car, the agency has developed a new brand platform that places lightness at the heart of its communication territory.
Credits
Advertising Agency:
BETC Etoile RougeAgency Managers:
Fabien Idoux, Emma CanardBrand Managers:
Antonino Labate, Arnaud Belloni, Alexandra Madiot-Gasse, Patrick FourniolExecutive Creative Director:
Nicolas LautierArt Director:
Eric AstorgueCopywriter:
Martin RocaboyAssistant Art Director:
Lea AlvesStrategic Planners:
Mattia Bellomo, Jules de Gaulmyn, Caroline LandoltCreative Resources Coordinator:
Nina KaufmanTV Producers:
Fabrice Brovelli, Malik BrikatProduction Company:
HenryDirector:
Martin WernerSound Company:
Start RecDate:
November, 2024
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