Alpine: The Irresistible Attraction of Lightness

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Automotive

For the launch of its very first 100% electric compact sports car, the A290, Alpine has called on BETC ETOILE ROUGE to create its new global campaign. Drawing on the brand's DNA and unique state of mind, as well as the physical reality of this supercharged electric city car, the agency has developed a new brand platform that places lightness at the heart of its communication territory.

Credits

Advertising Agency:

BETC Etoile Rouge

Agency Managers:

Fabien Idoux, Emma Canard

Brand Managers:

Antonino Labate, Arnaud Belloni, Alexandra Madiot-Gasse, Patrick Fourniol

Executive Creative Director:

Nicolas Lautier

Art Director:

Eric Astorgue

Copywriter:

Martin Rocaboy

Assistant Art Director:

Lea Alves

Strategic Planners:

Mattia Bellomo, Jules de Gaulmyn, Caroline Landolt

Creative Resources Coordinator:

Nina Kaufman

TV Producers:

Fabrice Brovelli, Malik Brikat

Production Company:

Henry

Director:

Martin Werner

Sound Company:

Start Rec

Date:

November, 2024

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