American Greetings: Tattoo, #GiveMeaning

9.5

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

A card is just a card. But in the right moment, it can mean everything. In the latest American Greetings’ commercial, watch how one everyday card from a mother to her daughter can leave an impression that lasts forever. #GiveMeaning to what matters.

Credits

Advetising Agency:

MullenLowe, USA

Managing Partner Chief Creative Officer:

Mark Wenneker

Executive Creative Directors:

Tim Vaccarino, Dave Weist

Creative Director:

Andrea Mileskiewicz, Blake Winfree

Creative Director/Copywriter:

Allison Rude

Creative Director/Art Director:

Brian Leech

Executive Director of Integrated Production:

Lisa Setten

Director of Broadcast Production:

Zeke Bowman

Senior Broadcast Producer:

Vera Everson

Production Company:

VAN WINKLE + ASSOCIATES

Director:

The Mercadantes

Executive Producer:

Scott Howard

Line Producer:

Timory King

Editorial:

PS260 West

Editor:

JJ Lask

Junior Editor:

Colin Reilly

Junior Producer:

Marlinda Walcott

Executive Producer:

Carol Dunn

VFX:

MPC LA

Lead VFX Artist:

Cynthia Lee

Producer:

Sarah Laborde

Executive Producer:

Elexis Stearn

Audio Post:

Eleven Sound

Sound Design/Mixer:

Jeff Payne

Assistant Mixer:

Jordan Meltzer

Executive Producer:

Melissa Elston

Date:

May, 2017

Latest News

Sep. 07, 2026

Comic Relief Fights Childhood Poverty with a Campaign on Behalf of those who Refuse to

New PSA from Quality Meats satirically raises awareness of childhood poverty from the absurd POV of those proudly claiming it’s "Not Our Problem"

Sep. 07, 2026

CELSIUS Named Official Energy Drink Sponsor of ESPN's College GameDay in New Multi-Year Agreement

CELSIUS signs on as ESPN College GameDay's first-ever energy drink sponsor, bringing CELSIUS into the heart of college football Saturdays