Amnesty International: 25%, Mary

10.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Peru

Industry:

Public Interest, NGO

Republica Havas and Havas Peru recently joined forces with Amnesty International Perú to call attention to the rise in gender-based violence incidents ignited by soccer team losses, both domestically and internationally. Research indicates a direct – and sobering – correlation between soccer game losses and increases in gender-based violence cases. When a team loses a game, violence against women increases on average by 25% in Perú and up to 34% globally.

Credits

Advertising Agencies:

Havas Group Peru, Republica Havas

CCO:

Mauricio Fernandez Maldonado

Creative Director:

Moises Urrutia

Business Unit:

Carmen Rojas

Account Director:

Janis Amayo

Art Director:

Carlos Valladolid

CEO:

Jorge A. Plasencia/ Republica Havas

President:

Luis Casamayor

General Manager:

Anthony Bianco

CCO:

Tony Waissmann

Creative Director:

Martin Stuart

Associate Creative Directors:

Celine Hercouet, David Thackeray

SCO:

Catarina Goncalves

Head of Production and Experiences:

Gustavo Fernandez

Managing Director Republica Havas Health:

Vanessa Bolanos

Photographer:

Gonzalo Corrado

Producer:

Ana Guzik

Executive Producer:

Edu Wallace

Photography Assistant:

Diego Ferreiro, Agostina Tolotti

Costume Designer:

Pia Fellay

Retouching:

Diego Chiliano

Final Retouch:

Custom Image

Campaign Coordinator:

María Paz de la Cruz

Growth Director:

Marco Rodriguez

Digital Collection Manager:

Milagros Majino

Date:

March, 2024

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