Amnesty International: 25%, Mary
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Republica Havas and Havas Peru recently joined forces with Amnesty International Perú to call attention to the rise in gender-based violence incidents ignited by soccer team losses, both domestically and internationally. Research indicates a direct – and sobering – correlation between soccer game losses and increases in gender-based violence cases. When a team loses a game, violence against women increases on average by 25% in Perú and up to 34% globally.
Credits
CCO:
Mauricio Fernandez MaldonadoCreative Director:
Moises UrrutiaBusiness Unit:
Carmen RojasAccount Director:
Janis AmayoArt Director:
Carlos ValladolidPresident:
Luis CasamayorGeneral Manager:
Anthony BiancoCCO:
Tony WaissmannCreative Director:
Martin StuartAssociate Creative Directors:
Celine Hercouet, David ThackeraySCO:
Catarina GoncalvesHead of Production and Experiences:
Gustavo FernandezManaging Director Republica Havas Health:
Vanessa BolanosPhotographer:
Gonzalo CorradoProducer:
Ana GuzikExecutive Producer:
Edu WallacePhotography Assistant:
Diego Ferreiro, Agostina TolottiCostume Designer:
Pia FellayRetouching:
Diego ChilianoFinal Retouch:
Custom ImageCampaign Coordinator:
María Paz de la CruzGrowth Director:
Marco RodriguezDigital Collection Manager:
Milagros MajinoDate:
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