Amnesty International : True Love Does Not Kill
Media Type:
Ambient
Brand
Agency
Country:
Industry:
In order to raise awareness about femicides and the causes that produce them, Amnesty International and the agency creatively led by Mauricio Fernandez Maldonado, issued warning messages using the city's graffiti. The campaign "True love does not kill" is an innovative and simple idea, which uses more than 450 graffiti in the city to alert women and raise awareness of the reality of Peru, a country where femicides are growing year by year.
Credits
Advertising Agency:
Havas Group PeruChief Creative Officer:
Mauricio Fernández MaldonadoCreative Director:
Moises UrrutiaArt Director:
Luis RiosCopywriter:
Juan Carlos GallardoEditor:
Roy Joaquin, Eduardo Del PortalAudio House:
MergeDate:
May, 2023More from Amnesty International
Amnesty International: 25%, Sophie
0.0
Amnesty International: 25%, Mary
0.0
Amnesty International: 25%, Sarah
10.0
Amnesty International: Write for Rights
8.0
Amnesty International: Write for Rights, 3
10.0
Amnesty International: Write for Rights, 2
0.0
Amnesty International: Write for Rights, 1
9.0
Ad of the day
Ad of the Day | Lacoste: Play Big
10.0
Ad of the Day | Nestle: Unforgettable Recipes
10.0
Ad of the Day | Teamwork.com: The Client
10.0
Latest News
Apr. 26, 2024
Ad of the Day | New Renault Captur E-Tech Full Hybrid, Push it to the Limit
More than 10 years ago, Renault shattered the codes of the B segment by infusing Captur with the DNA of a "car for living"
Apr. 26, 2024
Almost Friday Media Teams up with Barrett Hofherr to Launch Friday Beers in New York
Friday Beers debuts in the New York area on April 27th, 2024