Andalusia: The Good Search
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Online
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What is the prostate? When will it stop raining? Symptoms of premature baldness? Why am I so tired? How do I win back my ex? Every day, millions of people type searches into Google that suggest they're not exactly feeling happy at the moment. To all these searches, The Good Search provides an unexpected answer: Andalusia. With this disruptive SEM campaign, we've taken over the world's most famous search engine to sneak in among its most existential answers with a simple proposal: traveling south as an emotional remedy. Because no matter what happens to you... in Andalusia, it passes.
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