Archer Roose: Elizabeth Banks Introduces The Snake Rewards Program

8.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Industry:

Alcoholic Drinks

Archer Roose and actress Elizabeth Banks have launched an unexpected initiative — a wild, new take on the Corporate Rewards program. One where consumers are mailed a real, live snake after purchasing 100,000 cases of Archer Roose wine.

Credits

Advertising Agency:

Colossus, USA

Date:

February, 2022

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