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Archer Roose: Elizabeth Banks Introduces The Snake Rewards Program
Media Type:
Film
Brand
Agency
Country:
Industry:
Archer Roose and actress Elizabeth Banks have launched an unexpected initiative — a wild, new take on the Corporate Rewards program. One where consumers are mailed a real, live snake after purchasing 100,000 cases of Archer Roose wine.
Credits
Advertising Agency:
Colossus, USADate:
February, 2022
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