Archer Roose: Elizabeth Banks Rolls Out New, Reptile Free Rewards Program

8.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Industry:

Alcoholic Drinks

Archer Roose and actress Elizabeth Banks have launched an unexpected initiative — a wild, new take on the Corporate Rewards program. One where consumers are mailed a real, live snake after purchasing 100,000 cases of Archer Roose wine.

Credits

Advertising Agency:

Colossus, USA

Date:

February, 2022