ASDA: Brand Identity 2024
Media Type:
TV
Country:
Industry:
The new campaign, the latest led by Chief Customer Officer David Hills and VP Marketing Adam Zavalis, who joined Asda last year, also sees the first introduction of a new brand identity for Asda - as the next step of its broader brand strategy.
Credits
Advertising Agency:
Havas London, UKDate:
May, 2024More from ASDA
Ad of the Day | ASDA: The Gnome of Christmas
9.0
ASDA: Take Summer Seriously
8.0
ASDA: Buddy the Elf
9.0
Asda x Breast Cancer Now x CoppaFeel: The Real Self Checkout
9.0
ASDA: Pounds, Not Points
9.0
Ad of the Day | ASDA: Get The Asda Price Feeling This Easter With Asda
9.0
Asda: Make Christmas Spectacular
10.0
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 18, 2026
DAWN's Campaign for Dutch Private Bank Van Lanschot Kempen Reframes Wealth Through the Lens of Time
Created with acclaimed photographer Robin de Puy and production company 100%, the campaign explores the value of time for a new generation
Jun. 18, 2026
PEDIGREE Launches Campaign to Honor Mutts and Change the Meaning of the Term in Brazil
The campaign is a natural next step after the Caramelo platform, created by AlmapBBDO for PEDIGREE® in 2025
