ASDA: Buddy the Elf
Media Type:
TV
Brand
Agency
Country:
Industry:
Son of a nutcracker! Asda has introduced a very special festive colleague, and star of its 2022 Christmas campaign: Buddy the Elf, under license from Warner Bros. Discovery Global Consumer Products. After scattering a trail of festive breadcrumbs – causing fans of the 2003 movie classic to exclaim ‘I know him!’ – Christmas-loving character Buddy the Elf is confirmed as Asda’s newest seasonal recruit in its jubilant and cheer-spreading Christmas advert. Created by Havas London, it uses original footage from Elf to plant the beloved Buddy right at the heart of a bustling Asda store in the build-up to his favourite time of year, Christmas. Reprising iconic lines from what has been voted the UK’s favourite Christmas film1, the ad, which premieres on Friday 4 November at 8.45pm on ITV1 in the Coronation Street ad break, charmingly captures Buddy’s wide-eyed wonder and unbridled passion for all things festive.
Credits
Advertising Agency:
Havas London, UKDate:
November, 2022More from ASDA
Ad of the Day | ASDA: The Gnome of Christmas
9.0
ASDA: Brand Identity 2024
8.0
ASDA: Take Summer Seriously
8.0
Asda x Breast Cancer Now x CoppaFeel: The Real Self Checkout
9.0
ASDA: Pounds, Not Points
9.0
Ad of the Day | ASDA: Get The Asda Price Feeling This Easter With Asda
9.0
Asda: Make Christmas Spectacular
10.0
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 06, 2026
Liverpool FC's Christmas Campaign Delivers Football’s Biggest-Ever Thank You to Fans
Global multimedia Liverpool FC campaign spanning 5 continents will roll out until end of December 2026
Nov. 06, 2026
Georgia Natural Gas Brings Simplicity to the Chaos
ArtClass director Oren Kaplan’s Thanksgiving spot is the second film in Georgia Natural Gas’s "It's That Simple" campaign