Back Market: Hack Market


Media Type:

Film Film







Back Market is a French startup that operates a marketplace of refurbished electronics devices in 16 countries. The company is valued at $5.7b . The purchase of a refurbished smartphone saves 91% of CO2 emissions, 68800 liters of water, 129 grams of precious metal... But as the latest IPCC report also points out, there is an urgent need to act because in the tech industry alone, more than 1.5 billion new devices are manufactured each year, a figure that the planet can no longer keep up with. On Earth Day, April 22, 2022, and to help people change their minds, Back Market and its Paris-based agency Marcel (part of Publicis Groupe) took our last chance to convince those who were about to buy a new device.


Advertising Agency:

Marcel, Paris , France


Pascal Nessim, Charles Georges-Picot

Executive Creative Directors:

Gaëtan du Peloux, Youri Guerassimov

Creative Director:

Clément Séchet

Managing Director:

Benjamin Taïeb

Associate Director:

Sébastien Jauffret

Account Director:

Yani Oukid


Aurel Cablan, Claudia Illan, Alexandre Dodille, Antonin Jacquot

Art Direction:

Hugo Wahledow, Céleste Nessim, Vincent Boursaud

Strategy Lead:

Thomas Cléret

Project Manager:

Flavie Parize

Social Media Manager:

Calliste Garrabos

Traffic Creation:

Mélanie Coupey, Laurène Ametowoglo


Julien Hannedouche


Julien Taillez, Vincent Iweins

Marcel Tech:

Christophe Serret, Edouard Danesse, Lotfi Harrabi


April, 2022

Latest News

Oct. 03, 2022

IKEA Reminds Us "It Won't Feel Like Home, 'Til It Feels Like You"

New integrated campaign by Mother, focuses on helping as many people as possible create a home where they truly belong

Oct. 03, 2022

Ad of the Day | Vodafone Ireland Celebrates Life’s Most Reliable Connections

Vodafone Ireland and Grey London have created a new multi-platform campaign to launch its new connected home product Vodafone GigaHome