Previous Ad
Pilgrims Choice: Taste Matters
Next Ad
Ad of the Day | Sky: The World's First TV Orchestra
BEEAH Tandeef: Race for Life
Media Type:
Film
Brand
Agency
Country:
Industry:
To raise awareness of the devastating impact of plastic pollution on desert ecosystems, BEEAH Tandeef partnered with the Dubai Camel Racing Club to launch the ‘Race for Life’ campaign. Conceptualized by Leo Burnett Middle East, BEEAH Tandeef enrolled a camel named OKLAH in the world’s biggest camel race, which is televised across the Middle East. But when the race began, OKLAH stood immobile, drawing attention to the message on its body, ‘My race is against what’s inside me’, referring to the plastic items that are often found inside the bodies of camels.
Credits
Advertising Agency:
Leo Burnett Dubai, UAEDate:
July, 2022
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 22, 2026
Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life
Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet
Jul. 22, 2026
"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer
Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars