Previous Ad
Pilgrims Choice: Taste Matters
Next Ad
Ad of the Day | Sky: The World's First TV Orchestra
BEEAH Tandeef: Race for Life
Media Type:
Film
Brand
Agency
Country:
Industry:
To raise awareness of the devastating impact of plastic pollution on desert ecosystems, BEEAH Tandeef partnered with the Dubai Camel Racing Club to launch the ‘Race for Life’ campaign. Conceptualized by Leo Burnett Middle East, BEEAH Tandeef enrolled a camel named OKLAH in the world’s biggest camel race, which is televised across the Middle East. But when the race began, OKLAH stood immobile, drawing attention to the message on its body, ‘My race is against what’s inside me’, referring to the plastic items that are often found inside the bodies of camels.
Credits
Advertising Agency:
Leo Burnett Dubai, UAEDate:
July, 2022
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 01, 2026
Love It, Hate It, Don't Travel Without It: Marmite Releases "Wemite" Jars for England Fans Headed to the Tournament
As tens of thousands of England fans travel to the US this summer, Marmite helps our away support feel more at home
Jul. 01, 2026
Humanaut Launches First National Campaign for Tru Fru
Titled “What You See Is What You Bite,” the campaign reflects both a brand truth and the real reactions Trü Frü fans are already sharing across TikTok