Pilgrims Choice: Taste Matters
Media Type:
TV
Brand
Agency
Country:
Industry:
Pilgrims Choice, the UK’s No2 Cheddar brand, has unveiled a major new multi-channel marketing campaign in pursuit of owning the essential driver of purchase and consumption, namely great taste. The disruptive new ‘Taste Matters’ campaign signals the next step in Pilgrims Choice’s bold strategy
to grow market share through responding to changing market dynamics and consumer behaviour.
Credits
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