Betclic: The Wave
Media Type:
TV
This is the vision of sports betting that the online gambling and sports betting brand Betclic wanted to express in its latest film "The Wave" with the help of the agency Marcel. The story of a wave, like the swell of the sea, that travels through the countryside and cities until it returns to its starting point: the impact of a ball hitting the ground during a football match. Along its path, the wave lifts bettors, symbolizing the positive vibration generated by the action of sport.
Credits
Advertising Agency:
Marcel, Paris , FranceDate:
September, 2023
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 09, 2026
Voyager Backs Debut Album From Longtime Collaborator "Melanson"
Category entry points (CEPs) are contextual cues that trigger brand recall and drive growth
Jul. 09, 2026
Only 16% of Brands Use Category Entry Points as Structural Barriers Slow Adoption
As the contextual cues that trigger consumers to think of a brand within a category, CEPs can unite brand and performance to drive growth