Axe: Black Remixed x BZRP

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Health, Beauty

LOLA MullenLowe, Bizarrap, and AXE came together in an unexpected collaboration to remix one of their best fragrances: AXE BLACK REMIXED. The brand partnered with Bizarrap, the Argentine composer, producer, and current hit-maker, to add a fresh twist to their iconic fragrance.

Credits

Advertising Agency:

LOLA MullenLowe, Madrid, Spain

Executive Creative Director:

Tomás Ostiglia

Creative Directors:

Kevin Cabuli, Jorge Zacher

Copywriter:

Natalia Chona, Augusto Callegari

Art Director:

Natalia Cabrera, Pedro Mezzini

Design Director:

Yan Graller

Managing Director:

Tom Elliston

Account Director:

Catalina Aguirre

Account Executive:

Paula Portela

Account Executive:

Sofía Pérez-Arellano

Head of Production:

Felipe Calviño

Producer:

Mariana Saro

PR Team:

Enrique Caballero, Eduardo Villanueva

Direction:

Felipe Gómez Aparicio, Rocío Crudo

Executive Producers:

Ramón Corominas, Sete Ledo

Producer:

Noelia Lobo

Line Producer:

Foncho Rodríguez

DOP:

Pablo Guijarro

Art Director:

Edu Parrilla

Wardrobe:

Yolanda Leal

Editor:

Manu Dondas

Postproduction Studio:

Blackout

Postproduction Coordinators:

Monica Colome, Lupe Jiménez

Global Business Leader Personal Care:

Federico Duberti


Global Strategic Planner:

Gerard Crichlow

Global Brand Director:

Caroline Gregory

Senior Global Brand Manager:

Francisco Cevasco

Senior Global Brand Assistant Manager:

Ángel Martinez, Miguel Ángel Ramírez, Florencia Villar

Date:

September, 2023

Latest News

Aug. 14, 2026

Publicis Spain and Vagisil present "WHAT'S IN MY VAG", the Summer Essentials Almost no one Talks About

Inspired by the viral trend “What’s in my bag?”, the campaign twists the concept into “What’s in my vag"

Aug. 14, 2026

Revry Reveals "King of Drag" Season 2 Cast and Live National Tour

The first drag king competition series returns this fall and hits the road for a 22-city national tour