BMW: Discover the World, 4

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Switzerland

Industry:

Automotive

New paths, new scents, new encounters—BMW motorcycles represent ultimate freedom and adventure, offering everything needed to embark on a journey of rediscovery, whether on asphalt, gravel, sand, or mud. This spirit is captured in BMW Motorrad’s brand promise: "Make life a ride."

Credits

Advertising Agency:

Serviceplan Suisse

AI-Production:

Maggy Fischer, Regina Calix Jo, Christoph Struber, Nicolas Plauert, Sebastian Weidner, Dominik Moser, Sandra Meyer

Photography:

Mathias Zuppiger, Marc Keller

Media:

Beat Graf, Thomas Koller, Ragavi Thiyagarasa, APG

Date:

October, 2024

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