BMW: Forwardism Comes Home

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Industry:

Automotive

In 2022, automotive giant BMW Group has forged a global partnership with Emirates Global Aluminium, the UAE’s largest industrial company outside the oil and gas sector, to be the first customer for its new CelestiAL aluminum. The first of its kind, this aluminum is locally produced using solar power generated at the Mohammed Bin Rashid Al Maktoum Solar Park. The ‘Forwardism’ film premiered during December 2022 at private screenings across the Middle East, attended by BMW’s VIP clientele and key stakeholders.

Credits

Advertising Agency:

Serviceplan Middle East

Date:

January, 2023

Latest News

Jan. 30, 2023

New Campaign Highlights the Range of Ski Destinations Accessible from Heathrow Airport

St Luke's campaign highlights the range of ski destinations accessible from Heathrow Airport during peak winter season

Jan. 30, 2023

TikTok's Sofia Hernandez, GUT's Anselmo Ramos and Ogilvy's Liz Taylor Join The One Club Board of Directors

Board members provide input TOCC's many professional development, education, DEI and gender equality programs