Proximity: Ugly Data Sweater


Media Type:

Online Online






Agency Self-Promo

The fires in Spain devastated over 300,000 hectares in 2022, making this the year when the largest area of forest of the past 25 years went up in flames. To prevent the 2022 forest fire data from being forgotten, and remind us that we need to take care of forests all year round, Proximity, experts in data and how to use them to generate creative ideas, has taken advantage of the Christmas season - and more specifically, a global icon of this time of year, i.e. the typical Christmas jumper - to launch the "Ugly Data Sweater" initiative, along with the NGO Reforesta.


Advertising Agency:

Proximity Barcelona, Spain


December, 2022

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