BMW XM: Story of an Enigma

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Industry:

Automotive

BMW XM "Story of an Enigma" is an online and social media campaign filmed from an unusual perspective. The star of the film is an enigmatic character, whose personality is revealed through a series of interview clips where ‘his’ inner circle describe his personality.

Credits

Advertising Agency:

Serviceplan Middle East

Managing Partner:

Natalie Shardan

Client Services Director:

Rawida Saade

Business Director:

Karim Mroueh

Head of Strategy:

Frances Bonifacio

Date:

February, 2024

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