BNP Paribas: 50 Years of Loyalty
Media Type:
TV
Brand
Agency
Country:
Industry:
The story began in 1973, with a desire to support the ambitions of the FFT (French Federation of Tennis) to modernize the Roland-Garros Stadium where the French Open is held, ushering in a new era for the tournament. 50 years later BNP Paribas is celebrating a half century of loyalty and commitment to tennis, with the conviction that the sport has the ability to mobilize people beyond the courts and have a positive impact, particularly for new generations.
Credits
Advertising Agency:
Sid Lee, Paris, FranceDate:
June, 2023
Ad of the day
Ad of the Day | Renault: Push it to the Limit
7.5
Ad of the Day | Lacoste: Play Big
10.0
Ad of the Day | Nestle: Unforgettable Recipes
10.0
Latest News
Apr. 26, 2024
The Amazon Rainforest "Tops" Forbes' Billionaires
Move over Elon Musk, The Amazon Rainforest has made the top ranking of Forbes’ ranking of the world’s richest billionaires in a special advertising campaign
Apr. 26, 2024
Prezzo Appoint Isobel as Brand Partner
Prezzo has also appointed isobel as a lead social agency, across the brand’s social strategy and content