Boating Guide: Hooked, Kristian Rousseve

4.4

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Industry:

Transport, Tourism

The authentic, moving narratives feature each brand ambassador’s unique history and relationship with boating, all of whom reflect the next generation of boaters identified in Discover Boating’s research. "Hooked" spotlights Khristian Rousseve, the first Black student athlete in Louisiana to receive a scholarship for bass fishing. “Captain Jana” chronicles licensed captain Jana Zontek and her wife, Cindy, finding a shared love and appreciation for life on the water. "Depth of Field" takes a glimpse at the adventures of Andy Mann, an award-winning National Geographic photographer committed to marine conservation.

Credits

Advertising Agency:

Cutwater, USA

Chief Creative Officer:

Chuck McBride

Executive Creative Director:

John Norman

Executive Producer:

Brooke Hopkins

Art Director:

Kyle Morais

Senior Art Director:

Chris Cavalieri

Senior Copywriter:

Russell Dodson

Group Account Director:

Sandy Laliberte

Director of Media:

Lizzy Ryan

Executive Strategy Director:

Ilana Bryant

Production Company:

Camp4 Collective

Director:

Anson Fogel

Executive / Line Producer and Casting Director:

Michelle Wang

Underwater DP:

Andy Mann

Photographer:

Will Saunders

Executive Producer:

Krystn Wagenberg

Editor:

Kenji Yamauchi

Editor - Ambassador Docs:

Rachel Butler

Chief Brand Officer:

Ellen Bradley

Vice President of Marketing:

Kevin Williams

Brand Strategy Consultant:

Patricia Swindle

Date:

April, 2022

Ad of the day

Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

VML UK Appoints Cat Davis as Chief Marketing Officer

Jul. 31, 2026

VML UK Appoints Cat Davis as Chief Marketing Officer

Most recently serving as Atomic London’s first chief marketing officer, Cat will be charged with building on VML’s recent account wins for Heineken and Allen & Overy

Stanley 1913 Appoints Born Social to Lead Global Social and Social Production

Jul. 31, 2026

Stanley 1913 Appoints Born Social to Lead Global Social and Social Production

Appointment will support Stanley 1913's ambition to broaden its appeal across new audiences