Boating Guide: Depth of Field, Andy Mann

6.7

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Industry:

Transport, Tourism

"My father was an avid boater, so I grew up out on the water. Most of my best childhood memories involve boathouses, docks, and the rush of taking a ride, full blast, skimming across the morning’s smooth, glassy surface. The wind on my face and a huge grin on it too. To be helping Discover Boating reach a new generation of boaters is a dream project, really. I mean, the name Cutwater comes from a boat," explains McBride. "Our task was to welcome and invite the millions of Americans who are getting into outdoor recreation right now and make boating a really fun lifestyle choice for even those who didn’t necessarily grow up with it while joining in with those already out here on the water. Our insights brought us a simple fact: boating is a verb. The boat is a vehicle for an experience. So we wanted to focus on the stories about where you will go, do, the people you’ll share it with, and how it’s going to feel. Not the fiberglass."

Credits

Advertising Agency:

Cutwater, USA

Chief Creative Officer:

Chuck McBride

Executive Creative Director:

John Norman

Executive Producer:

Brooke Hopkins

Art Director:

Kyle Morais

Senior Art Director:

Chris Cavalieri

Senior Copywriter:

Russell Dodson

Group Account Director:

Sandy Laliberte

Director of Media:

Lizzy Ryan

Executive Strategy Director:

Ilana Bryant

Production Company:

Camp4 Collective

Director:

Anson Fogel

Executive / Line Producer and Casting Director:

Michelle Wang

Underwater DP:

Andy Mann

Photographer:

Will Saunders

Executive Producer:

Krystn Wagenberg

Editor:

Kenji Yamauchi

Editor - Ambassador Docs:

Rachel Butler

Chief Brand Officer:

Ellen Bradley

Vice President of Marketing:

Kevin Williams

Brand Strategy Consultant:

Patricia Swindle

Date:

April, 2022

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