Bodyarmor: Choose better
Media Type:
TV
Brand
Agency
Country:
Industry:
BODYARMOR Sports Drink announced an official rebirth of the iconic sports drink brand. With a refreshed visual identity, including a new wordmark, bold packaging and first-ever brand icon, this milestone marks nearly 15 years since BODYARMOR stepped onto the scene and redefined the sports drink category. The official roll out begins this month and modernizes BODYARMOR’s look while reinforcing its commitment to real ingredients, innovation, and better-for-you hydration. Alongside the new visual identity is the launch of "Choose Better™", an integrated masterbrand campaign that celebrates athletes and consumers who challenge the status quo to become better every day.
Credits
Advertising Agency:
CartwrightDate:
April, 2025
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 03, 2026
Starbucks Launches Illustration Club to Champion UK Creative Talent
Initiative in partnership with artist Yinka Ilori MBE invites the UK to reimagine the iconic Starbucks cup, with mentorship and national showcase up for grabs
Aug. 03, 2026
Wink and Solomon Group Bring Atlanta to The World Through FIFA Fan Festival
After welcoming 536,263 visitors across 19 operating days, FIFA Fan Festival™ Atlanta concluded its run at Centennial Olympic Park