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Bolivar Detergent: Blacker Blacks (Wall)
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Bolivar Detergent: Blacker Blacks (Floor)
Media Type:
Print
Brand
Agency
Country:
Industry:
VMLY&R and Bolivar Detergent returns and intensifies de dark color into clothes and shadows.
Bolivar Colors and Black is a detergent that bring back and intensifies the color of dark clothes and we wanted to show it in a way no other detergent brand had made it before: By showing no clothes at all, but their shadows.
Credits
Advertising Agency:
VMLY&R, Lima, PeruExecutive Creative Director:
Christian SánchezCopywriter:
Jhona GibsonArt Director:
Frank CharaFinal Artwork:
Nicki MeléndezDate:
October, 2020
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