Previous Ad
Supercell: Ronaldo Reacts to Erling Haaland Being in Clash of Clans!
Next Ad
Optic 2000: Optic Challenger
Bolivar: Sound Names
Media Type:
Experiential
Brand
Agency
Country:
Industry:
VML and Bolivar Baby & Kids launch Sound Names, an initiative for babies to choose their own name from the womb. Sound Names consists in giving babies the opportunity to choose their own names. Taking advantage of the fact that fetuses have developed a sense of hearing by week 29, we turned multiple names into melodies using a music production software tool called piano roll, which gives each letter a specific musical note. Then, we uploaded the names to Spotify and YouTube so that any mom could use them: by simply using headphones, they could make their babies listen to the name options and be attentive to the baby's reaction to know which one they liked the most.
Credits
Advertising Agency:
VMLY&R, Lima, PeruCEO:
Eduardo GrisolleCCO:
Tin SanchezCreative Directors:
Eduardo Meza, Carlos FernandezArt Director:
Fernando GuerraCopywriter:
Kevin TorresProduction Company:
Cine 70Date:
May, 2024
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Sep. 29, 2026
Peloton Debuts the Peloton Tread Flex Alongside Miley in "Let Yourself Run" Creative Campaign
As the next chapter of Peloton's "Let Yourself Go" brand platform, "Let Yourself Run" evolves the narrative by redefining the running experience
Sep. 29, 2026
NFL Shop and Yard NYC Inspire Game-Day Style with "Fan Like A Pro"
In “Fan Like A Pro,” NFL fandom becomes a style statement—where personal expression and team pride go hand in hand