Bolivar Detergent: Blacker Blacks (Window)
Media Type:
Print
Brand
Agency
Country:
Industry:
VMLY&R and Bolivar Detergent returns and intensifies de dark color into clothes and shadows.
Bolivar Colors and Black is a detergent that bring back and intensifies the color of dark clothes and we wanted to show it in a way no other detergent brand had made it before: By showing no clothes at all, but their shadows.
Credits
Advertising Agency:
VMLY&R, Lima, PeruExecutive Creative Director:
Christian SánchezCopywriter:
Jhona GibsonArt Director:
Frank CharaFinal Artwork:
Nicki MeléndezDate:
October, 2020
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 09, 2026
King's Hawaiian Teams Up With Taylor Hanson for "MMMBites" Cinnamon Bites
The iconic 90's band reimagines its smash hit "MMMBop" as "MMMBites" to prove everything's better with Kings Hawaiian Bites
Sep. 09, 2026
Collective Measures Appoints Rachel Hipschman as Senior Director of Growth
Former Known new business leader joins employee-owned agency to accelerate national growth and pursue larger-scale opportunities