Bupa: Is it Normal?

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Health, Beauty

It’s a fact of life that most people will find their mental health challenged at some point. Although perfectly normal, it feels like anything but. Here we look to challenge everyone’s perception of what’s considered to be normal and, in doing so, aim to normalise seeking support for mental health. As a leading healthcare provider, for over 70 years, we’ve helped and supported people through life experiences as varied as people themselves. So whatever’s on your mind, it’s normal to us.

Credits

Advertising Agency:

MullenLowe London, UK

Date:

January, 2020

Latest News

Oct. 23, 2026

Morrisons Fresh Produce Gets a Monstrous Makeover for Halloween in new OOH campaign by Leo UK

Using simple still-life photography, Morrisons Market Street produce becomes a cast of Halloween monsters

Oct. 23, 2026

Florence Signs Director Jake Vriez Elaar

The New York-based filmmaker joins Florence’s U.S. roster, bringing a Midwestern eye for humor and humanity to advertising, music and narrative work