Bupa: Is it Normal?


Media Type:

Film Film






United Kingdom


Health, Beauty

It’s a fact of life that most people will find their mental health challenged at some point. Although perfectly normal, it feels like anything but. Here we look to challenge everyone’s perception of what’s considered to be normal and, in doing so, aim to normalise seeking support for mental health. As a leading healthcare provider, for over 70 years, we’ve helped and supported people through life experiences as varied as people themselves. So whatever’s on your mind, it’s normal to us.


Advertising Agency:

MullenLowe London, UK


January, 2020

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