Bupa: Is it Normal?

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Health, Beauty

It’s a fact of life that most people will find their mental health challenged at some point. Although perfectly normal, it feels like anything but. Here we look to challenge everyone’s perception of what’s considered to be normal and, in doing so, aim to normalise seeking support for mental health. As a leading healthcare provider, for over 70 years, we’ve helped and supported people through life experiences as varied as people themselves. So whatever’s on your mind, it’s normal to us.

Credits

Advertising Agency:

MullenLowe London, UK

Date:

January, 2020

Latest News

Oct. 02, 2026

FightTheStroke''s New Film Can't Define Cerebral Palsy, so it's Opening a Global Casting Call Instead

Directed by Tommaso Pitta, with media strategy by Kotton, the campaign launches 2 October across FightTheStroke's channels

Oct. 02, 2026

We Are Social Introduces new Creator Marketing Model to Combat Outdated Influencer Approaches

New report shows how brands like KFC, Rexona and Samsung have rapidly evolved their creator marketing strategies