Cannes Lions: Launch Film (Narrated By Yang Yeo)
Media Type:
Film
Brand
Agency
Country:
Industry:
Japanʼs second largest advertising company, is pleased to
announce that Yang Yeo, Creative Officer at Hakuhodo International, has been selected by Cannes Lions as
one of five creative legends from all corners of the world to create a brand film for the launch of the LIONS
digital masterbrand.
Credits
Advertising Agency:
Hakuhodo, JapanCreative Officer, Hakuhodo International:
Yang YeoDate:
October, 2020More from Cannes Lions
Cannes Lions: 20th Anniversary
9.0
Ad of the day
Ad of the Day | Toyota: Escape Vehicle
9.6
Ad of the Day | YOKI: Devour it Before it Devours you
9.3
Ad of the Day | Maserti: Innovation Day
9.0
Latest News
Dec. 04, 2025
New Research Reveals Marketers and Creators are Turning to "Vibe Marketing": Using AI to Combat Rising Creative Fatigue
Consumers stay cautious: 48% value emotional marketing, but only 33% believe generative AI delivers it effectively
Dec. 04, 2025
Havas Strengthens its Experiential Marketing Arm, Havas Play, with UK-Based Bearded Kitten Acquisition
Award winning experiential agency Bearded Kitten was Brand Experience Agency of the Year at the Campaign UK Agency of the Year Awards 2022