Cannes Lions: 20th Anniversary

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

AKQA appointed creative studio LOBO to craft “The Lion Within” campaign, which celebrates this moment in time for Future Lions, and reflects the emotional journey of submitting an entry to the competition.

Credits

Advertising Agency:

AKQA

Agency Producer:

Laura Minton

Executive Creative Director:

Peter Lund

Associate Creative Director:

Arendse Rohland

Sr Designer:

Sophie Korner

CCO:

Mateus de Paula Santos

Director:

Guilherme Marcondes

Managing Partner:

Luis Ribeiro

Chief Growth Officer:

Loic Dubois

Executive Producer:

Su Constantine

Executive Producer (Ground Control):

Michael Stanish

Executive Producer (Live Action):

Francisco Puech, Fernando Alcantara

Head of Production:

Marcelo Barbosa

Head of Post Production:

Eduardo Silva

Producer:

Pablo Zurita

Post-Production Supervisor :

Rosangela Gomes

Post-Production Coordinator:

Nathaly Lopes

Post-Production Producer:

Eduardo Silva, Larissa Zazula

Director of Photography:

Lucas Barreto

Art Director:

Felipe Jornada

Concept Art:

Debora Matsuda, Pedro Jones e Marcos Félix

Storyboard artist:

Che Marchetti

Line Producer:

Anderson Boscari

Date:

June, 2025

Latest News

Jul. 29, 2026

Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign

The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising

Jul. 29, 2026

Neighborhood Watch Signs Award-Winning Director La Pele

La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing