Cannes Lions: 20th Anniversary

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

AKQA appointed creative studio LOBO to craft “The Lion Within” campaign, which celebrates this moment in time for Future Lions, and reflects the emotional journey of submitting an entry to the competition.

Credits

Advertising Agency:

AKQA

Agency Producer:

Laura Minton

Executive Creative Director:

Peter Lund

Associate Creative Director:

Arendse Rohland

Sr Designer:

Sophie Korner

CCO:

Mateus de Paula Santos

Director:

Guilherme Marcondes

Managing Partner:

Luis Ribeiro

Chief Growth Officer:

Loic Dubois

Executive Producer:

Su Constantine

Executive Producer (Ground Control):

Michael Stanish

Executive Producer (Live Action):

Francisco Puech, Fernando Alcantara

Head of Production:

Marcelo Barbosa

Head of Post Production:

Eduardo Silva

Producer:

Pablo Zurita

Post-Production Supervisor :

Rosangela Gomes

Post-Production Coordinator:

Nathaly Lopes

Post-Production Producer:

Eduardo Silva, Larissa Zazula

Director of Photography:

Lucas Barreto

Art Director:

Felipe Jornada

Concept Art:

Debora Matsuda, Pedro Jones e Marcos Félix

Storyboard artist:

Che Marchetti

Line Producer:

Anderson Boscari

Date:

June, 2025

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