Carlsberg: The Danish Way
Media Type:
TV
Country:
Industry:
Many say we Danes are one of the world’s happiest nations. So what’s our secret? Living life the Danish way, of course: enjoying a work-life balance, nature and craft and spending time together feeling hygge. Or, could it be that we brew the best beer in the world? Prøbably.
Credits
Advertising Agency:
Fold7, London, UKChief Creative Officer:
Ryan NeweyExecutive Creative Director:
Simon LearmanCreative Team:
Lucy Aston, Ben DuckerGroup Account Director:
Lara WoodsAccount Manager:
Jamie HermanAgency Producers:
Imogen Bell, Felicity CruickshankMedia:
OMDDirector:
Martin KrejciProduction Company:
StinkProducer:
Charlotte WoodheadEditor:
Tim AllenGrade:
Jean-Clément SoretPost-Production:
MPCAudio Post-Production:
FactoryDate:
April, 2017Ad of the day
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