WWF: Save Classic Blue
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
The Pantone Colour Institute announced the Classic Blue as the Colour of the Year for 2020. However, this colour reminds us of a bigger problem: the global issue of air pollution. Since carbon emissions in urban centres have increased dramatically, air pollution affects our lives in a number of ways. Not only painting our blue sky to smokey grey – but altering the whole ecosystem's basic functions, too. The posters are created in a way that they are actually able to absorb pollution from the air.
Credits
Advertising Agency:
White Rabbit, Budapest, HungaryAssociate Creative Director:
Andre Nunes BuenoSenior Art Director:
Marcos Mendes TanakaArt Director:
Kauê BarbosaJunior Art Director:
Pedro PerevaloCopywriters:
Levente Kovacs, Michael Mrakovcic, Adam LenartPhotographer:
Wade TregaskisClient Service Director:
Levente BalintAccount Director:
Beata StumpfSenior Account Manager:
Lilla KatonaHead of Communications, WWF:
Csaba KlacsanDate:
December, 2019
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