Ceres: Womance
Media Type:
Online
Brand
Agency
Country:
Industry:
Ceres, the independent Italian beer brand known for its irreverent voice, challenges category conventions with a new TV commercial that does the unthinkable: it raises a glass with its competitor. Airing during Italy’s most-watched television event, the Sanremo Festival, the campaign breaks with traditional Italian advertising codes. In a market dominated by global giants, Ceres chooses honesty over rivalry, celebrating friendship beyond differences under a simple truth: Nobody’s perfect.
Credits
Advertising Agency:
We Are Social, Milan, ItalyExecutive Creative Director:
Mattia LacchiniExecutive Content Director:
Giuseppe SchiavoneAssociate Creative Director:
Laura VenutiAssociate Creative Director:
Camillo AddisSenior Creative:
Giorgio BottagisioMid-Weight Art Director:
Emma BertinottiHead of Client:
Matteo PiagnoAccount Director:
Camilla BeghiAccount Manager:
Simone BernottiInfluencer Marketing & Strategy Director:
Marta ProsperiSenior Strategy:
Marco PicardiHead of We Are Social Studios:
Sandro AmabiliProducer:
Roberta BaldanzaDirector:
William9DOP:
Emanuele MestrinerPost Production:
Dario SepeClaymation Studio:
DadomaniDate:
February, 2026
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