Ceres: Womance
Media Type:
Online
Brand
Agency
Country:
Industry:
Ceres, the independent Italian beer brand known for its irreverent voice, challenges category conventions with a new TV commercial that does the unthinkable: it raises a glass with its competitor. Airing during Italy’s most-watched television event, the Sanremo Festival, the campaign breaks with traditional Italian advertising codes. In a market dominated by global giants, Ceres chooses honesty over rivalry, celebrating friendship beyond differences under a simple truth: Nobody’s perfect.
Credits
Advertising Agency:
We Are Social, Milan, ItalyExecutive Creative Director:
Mattia LacchiniExecutive Content Director:
Giuseppe SchiavoneAssociate Creative Director:
Laura VenutiAssociate Creative Director:
Camillo AddisSenior Creative:
Giorgio BottagisioMid-Weight Art Director:
Emma BertinottiHead of Client:
Matteo PiagnoAccount Director:
Camilla BeghiAccount Manager:
Simone BernottiInfluencer Marketing & Strategy Director:
Marta ProsperiSenior Strategy:
Marco PicardiHead of We Are Social Studios:
Sandro AmabiliProducer:
Roberta BaldanzaDirector:
William9DOP:
Emanuele MestrinerPost Production:
Dario SepeClaymation Studio:
DadomaniDate:
February, 2026
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 07, 2026
Comic Relief Fights Childhood Poverty with a Campaign on Behalf of those who Refuse to
New PSA from Quality Meats satirically raises awareness of childhood poverty from the absurd POV of those proudly claiming it’s "Not Our Problem"
Sep. 07, 2026
CELSIUS Named Official Energy Drink Sponsor of ESPN's College GameDay in New Multi-Year Agreement
CELSIUS signs on as ESPN College GameDay's first-ever energy drink sponsor, bringing CELSIUS into the heart of college football Saturdays