Ceres: Womance
Media Type:
Online
Brand
Agency
Country:
Industry:
Ceres, the independent Italian beer brand known for its irreverent voice, challenges category conventions with a new TV commercial that does the unthinkable: it raises a glass with its competitor. Airing during Italy’s most-watched television event, the Sanremo Festival, the campaign breaks with traditional Italian advertising codes. In a market dominated by global giants, Ceres chooses honesty over rivalry, celebrating friendship beyond differences under a simple truth: Nobody’s perfect.
Credits
Advertising Agency:
We Are Social, Milan, ItalyExecutive Creative Director:
Mattia LacchiniExecutive Content Director:
Giuseppe SchiavoneAssociate Creative Director:
Laura VenutiAssociate Creative Director:
Camillo AddisSenior Creative:
Giorgio BottagisioMid-Weight Art Director:
Emma BertinottiHead of Client:
Matteo PiagnoAccount Director:
Camilla BeghiAccount Manager:
Simone BernottiInfluencer Marketing & Strategy Director:
Marta ProsperiSenior Strategy:
Marco PicardiHead of We Are Social Studios:
Sandro AmabiliProducer:
Roberta BaldanzaDirector:
William9DOP:
Emanuele MestrinerPost Production:
Dario SepeClaymation Studio:
DadomaniDate:
February, 2026
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 29, 2026
Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign
The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising
Jul. 29, 2026
Neighborhood Watch Signs Award-Winning Director La Pele
La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing