Charlotte Tilbury x Genshin Impact: Starry Miracle Box

9.5

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Health, Beauty

Miai+, the brand partnership specialist, has united iconic beauty brand Charlotte Tilbury with Genshin Impact, the blockbuster open-world adventure role-playing game, in a landmark partnership that sees the release of two co-branded limited edition beauty boxes.

Credits

Advertising Agency:

Miai+ UK

Date:

May, 2025

More from Charlotte Tilbury

Charlotte Tilbury: Scent of a dream 0.0

Latest News

Jun. 18, 2026

DAWN's Campaign for Dutch Private Bank Van Lanschot Kempen Reframes Wealth Through the Lens of Time

Created with acclaimed photographer Robin de Puy and production company 100%, the campaign explores the value of time for a new generation

Jun. 18, 2026

PEDIGREE Launches Campaign to Honor Mutts and Change the Meaning of the Term in Brazil

The campaign is a natural next step after the Caramelo platform, created by AlmapBBDO for PEDIGREE® in 2025