Clorox: Labels, Cotton

9.5

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

United Arab Emirates

Industry:

House, Garden

Laundry labels are always there, annoying pieces of fabric covered in symbols that very few of us understand. We choose instead to throw our clothes in our washing machines, and hope for the best. However, this leads to colours leaking and fading, and even more clothes being thrown away. To show the power of Clorox’s laundry products, Horizon FCB created a series of print ads to simply show that it doesn’t matter if laundry gets too complicated, with Clorox’s expert laundry products your clothes are protected.

Credits

Advertising Agency:

Horizon FCB, Dubai, UAE

Executive Creative Director:

Rodrigo Leal Rodrigues

Associate Creative Director:

Fady Youssef Rofaeel

Senior Copywriter:

Lucy Elder

Senior Graphic Designer:

Muhammad Abid

Senior Account Executive:

Sabine Saade

CEO of Horizon Holdings:

Mazen Jawad

General Manager Horizon FCB:

Reham Mufleh

Marketing Director Gulf & AMEA Clorox Studio Leader:

George Rechdan

Associate Director Brand Engagement:

Ana Udrica

General Manager Saudi Arabia:

Claude Azrak

Marketing Director AMEA:

Marcela Carrillo

Marketing Director KSA:

Mahdi Al Husseini

Marketing Manager KSA:

Faisal Halawani

Brand Engagement Manager:

Sohaila AlJabri

Brand Engagement Assistant:

Aya Abudawood

Date:

February, 2022

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