Glad: Ultimate Nose

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Industry:

House, Garden

Stinky trash odors are unwanted elements that can ruin the ambiance of a home. Luckily, Glad with Febreze makes even the most pungent kitchen odors undetectable. To put Glad’s odor-blocking trash bags to the test, the brand brought in a team of highly trained sniffer dogs (because, who doesn’t love dogs?) and created a series of tests that went head-to-head with the competitor.Note: A dog’s nose is 10,000 times stronger than those of humans, and these sniffers have been training since birth with professional dog trainers. The takeaway? Glad proves it has one serious odor-blocking trash bag.

Credits

Advertising Agency:

FCB Chicago, USA

Date:

July, 2019

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