Columbia: Be The Goat
Media Type:

Creative company Farm League have unveiled its latest campaign with Columbia Sportswear and agency InGoodTaste. Comprising of three unique spots, entitled "Shirt Off Our Back", "Be The Goat" and "Angler’s Anthem", the campaign was directed by Janssen Powers and Chris Malloy. Working closely with the agency, the directors helped develop a unique voice and feel for each category of clothing - fishing, hiking shoes and all-terrain shirts.
Credits
Ad of the day



Latest News
Apr. 25, 2025
Gerety Awards 2025 Jury Insights from the UK
Join some of this year's London Jury on Wednesday, June 11th as they discuss trends and favourite campaigns from the 2025 Gerety Awards
Apr. 25, 2025
Chewy's New Ad Campaign Captures the Comedy & Chaos of Life with Pets
This campaign was developed in-house by Chewy, and produced in collaboration with David Shafei