Columbia Sportswear: The Big Game's Shittiest Beer Ad

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Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

On the one day a year where much of the country is guaranteed to be indoors watching the Big Game, Columbia Sportswear, in collaboration with Breakside Brewery, is sharing a real taste of the outdoors to sports fans with "Nature Calls" – beer infused with real bear poop in the water used in the brewing process.

Credits

Advertising Agency:

adam&eve\TBWA

Chief Creative Officers:

Ant Nelson, Mike Sutherland

Creative Directors:

James Crosby, William Cottam

Senior Producer:

Kal Parmar

Group Planning Director:

Alex Scott-Molden

Senior Planner:

Oscar Beach

Chief Executive Officer:

Miranda Hipwell

Managing Partner:

Fraser Thomson

Account Director:

Sarah Hill

Account Manager:

Amy Holden

Project Director:

Andrea Kenyon

Junior Project Director:

Lucy Morcas-Wilkin

General Council:

Candice Macleod

Senior Legal Council:

Tom Campbell

Head of Design:

Scott Silvey

Communications Director:

Lee Gunther

Production Company:

Rogue Films/Scoundrel

Executive Producers:

Kate Taylor, Adrian Shapiro

Director:

Tim Bullock

Producer:

Sara Cummins

Editing Company:

Work Post

Editor:

Art Jones

Editor's Assistant:

Toby Ferandez

Editor Producer:

Frankie Elster

VFX Artists:

Alistair Macdonald C/O Scoundrel

Online:

1920

Online Producer:

David Keegab

Colour Grading Company:

1920

Music Composition:

Tim Bullock

Audio Postproduction:

Factory

Production:

Ominicon

Producers:

Richard Baily, Kim Moessl

Content Edit:

Darnell Depradine

Date:

January, 2026

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