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Ad of the Day | Sephora: We All Sephora
Columbia Sportswear: Don't Panic Room
Media Type:
TV
Brand
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Industry:
Columbia Sportswear is launching the “Don’t Panic Room,” a new campaign and contest that challenges outdoor enthusiasts to prove they have the skills, ingenuity and resilience to survive. As the world watches wealthy tech bros building bunkers for the worst-case scenarios, the brand feels that it’s important for the rest of society to have a shot at surviving whatever Mother Nature throws at us as well.
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Latest News
Oct. 30, 2026
Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign
Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door
Oct. 30, 2026
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