Columbia: Rock
Country:
"Don't hide. Protect yourself. Stay outside longer with Columbia's Omni-Shade technology with UV sun protection."
Credits
Advertising Agency:
Prolam Y&R, Santiago, ChileExecutive Creative Director:
Tony SarrocaCreative Directors, Art Directors:
Rodrigo RichardsArt Director:
Fernando EspinosaCopywriter:
Gonzalo FerradaRetoucher:
Gonzalo ArévaloAccount Manager:
Jorge PimsteinDate:
September, 2010More from Columbia
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