CPK: 40 and Fine With It

9.0

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

USA

Industry:

Food

At a time when brands are increasingly accused of losing authenticity in pursuit of youth and relevancy, California Pizza Kitchen (CPK) is celebrating its 40th anniversary by leaning into that exact tension with a campaign that's deliberately "delusional." Partnering with creative agency Iris, CPK executed a bold, intentionally chaotic rebrand to dramatize the marketing panic that can set in when brands hit milestone birthdays.

Credits

Advertising Agency:

Iris London, UK

CCO:

Menno Kluin

ECD:

Simon Candy

Managing Director:

Simon Yoxall

Account Director:

Martin Merino

ESD:

Dipti Bramhandkar

Design Director:

Brian Gartside

Senior Copywriter:

Patrick McPherson

ACD, Design / Photography:

Matt Reyes

Motion Editor:

Esteben Viteri-Lynn

Designers:

Roberto Vergara, Nina Jao

Strategy Director:

Anna Beatty

Associate Social Strategy Director:

Amanda Sullivan

Community and Content:

Nix Fisch

Senior Account Executive:

Leyanna Jordan-Brown

Director:

Jackie van Been

Founder / Creative Director:

Lauren Greenfield

Founder / President:

Frank Evers

Managing Director:

Tori Palmatier

Executive Producer:

Sean Lyness

Executive Producer:

Adrienne Darnell

Line Producer:

Ben Narich

Director of Photography:

Shana Hagan

Media Agency:

Acadia

PR Agency:

Blue Engine

Date:

March, 2025

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