CPK: 40 and Fine With It
Media Type:
Digital
At a time when brands are increasingly accused of losing authenticity in pursuit of youth and relevancy, California Pizza Kitchen (CPK) is celebrating its 40th anniversary by leaning into that exact tension with a campaign that's deliberately "delusional." Partnering with creative agency Iris, CPK executed a bold, intentionally chaotic rebrand to dramatize the marketing panic that can set in when brands hit milestone birthdays.
Credits
Advertising Agency:
Iris London, UKCCO:
Menno KluinECD:
Simon CandyManaging Director:
Simon YoxallAccount Director:
Martin MerinoESD:
Dipti BramhandkarDesign Director:
Brian GartsideSenior Copywriter:
Patrick McPhersonACD, Design / Photography:
Matt ReyesMotion Editor:
Esteben Viteri-LynnDesigners:
Roberto Vergara, Nina JaoStrategy Director:
Anna BeattyAssociate Social Strategy Director:
Amanda SullivanCommunity and Content:
Nix FischSenior Account Executive:
Leyanna Jordan-BrownDirector:
Jackie van BeenFounder / Creative Director:
Lauren GreenfieldFounder / President:
Frank EversManaging Director:
Tori PalmatierExecutive Producer:
Sean LynessExecutive Producer:
Adrienne DarnellLine Producer:
Ben NarichDirector of Photography:
Shana HaganMedia Agency:
AcadiaPR Agency:
Blue EngineDate:
March, 2025
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