Sure: Brits and Their Bits
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
This week, the world’s No.1 antiperspirant and deodorant brand Sure (also known as Rexona, Degree, Shield) is launching a sniffable billboard which allows passersby to get a whiff of the new Whole Body Deodorant as it launches in the UK.
Credits
Advertising Agency:
AMV BBDO, London, UKCreative Director:
Jack Smedley, George Hackforth-JonesCreative Team:
Esin Huseyin, Davide MauroniAgency Planning Team:
David Edwards, Katherine OuldsAgency Account Team:
Anneliese St-Amour, Tessa Brisbane, Lucy Burns, Jasmine CoulsonAgency Production Team:
Nick Godden, Stefanie Price, Matt O’BrienAgency Assistant Producer:
Kieran O’MalleyAgency Design Team:
Kate WhitleyProduction Company:
Build/ Jack AgencyPR Agency:
Fleishman HillardDate:
March, 2025
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 08, 2026
Eight Artists Reimagine Oscar-Nominated Efthimis Filippou's Script With AI
Oscar-nominated screenwriter Efthimis Filippou, behind The Lobster, The Killing of a Sacred Deer and Kinds of Kindness, collaborates with MikeTeevee on a new experiment in AI filmmaking
Sep. 08, 2026
The Iconic Dupe: OMHU Copied its Own Sofa
The limited edition "dupe-version" TEDY™ sofa dropped in a familiar "dupe-orange" colourway