Sure: Brits and Their Bits
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
This week, the world’s No.1 antiperspirant and deodorant brand Sure (also known as Rexona, Degree, Shield) is launching a sniffable billboard which allows passersby to get a whiff of the new Whole Body Deodorant as it launches in the UK.
Credits
Advertising Agency:
AMV BBDO, London, UKCreative Director:
Jack Smedley, George Hackforth-JonesCreative Team:
Esin Huseyin, Davide MauroniAgency Planning Team:
David Edwards, Katherine OuldsAgency Account Team:
Anneliese St-Amour, Tessa Brisbane, Lucy Burns, Jasmine CoulsonAgency Production Team:
Nick Godden, Stefanie Price, Matt O’BrienAgency Assistant Producer:
Kieran O’MalleyAgency Design Team:
Kate WhitleyMedia Agency:
Mindshare/ Abigail Cork, Tanya Maxwell, Emily BlainProduction Company:
Build/ Jack AgencyPR Agency:
Fleishman HillardDate:
March, 2025
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