CRIS Cancer Foundation: The Battle Inside
Media Type:
Online
Brand
Agency
Country:
Industry:
The game, called ‘The Battle Inside’, is a modified version of Doom Eternal, the latest release of the iconic 1993 first-person shooter game. Players of ‘The Battle Inside’ are challenged to ‘fight cancer to beat cancer’ and game play is altered to take place inside the body where it imitates the struggle against leukaemia.
Credits
Advertising Agency:
Cheil SpainExecutive Creative Director:
Alejandro Di TrolioCreative Director:
Jaime Azurmendi, Sergio VillarrubiaCreative Supervisor:
Álvaro Martínez Berganza, Estanislao Bollain, Diego Lezewski, Miriam AlonsoCopywriter:
Teresa López, Julen Borge, Aitor CarreiraArt Director:
María Lempicka, Irene San José, Andrea PisarroProducer:
Alberto SanchezHead of Account:
Juan RiesgoAccount Executive:
Estefanía García, Andrés MoncadaHead of Social:
Guillermo FrutosInfluencer Manager:
Paloma MedranoDate:
March, 2022
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 17, 2026
Samsung Expands "Spider-Man: Brand New Day" Collaboration With Cinematic Spot Starring Jacob Batalon
The new creative teaser for the Samsung Galaxy Z series tells an original story featuring Spider-Man and Ned Leeds
Jul. 17, 2026
E*TRADE from Morgan Stanley Completes Rollout of Crypto Spot Trading
Morgan Stanley Wealth Management continues to invest in the E*TRADE platform with expanded offerings for investors at every stage