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Crunchmaster: Who Will Be the Crunchmaster?

9.0

Media Type:

Brand

Agency

Country:

USA

Industry:

Confectionery, Snacks

Advertising agency Humanaut is launching a campaign for client Crunchmaster Crackers to prove that it is the undisputed expert in crunch and that it elevates snack time to a whole new level. The new ads are set at “Crunch’d,” a game show that imitates popular cooking competitions where kids are challenged to invent their own creations using delicious, gluten-free Crunchmaster crackers and other kitchen ingredients. While the array of ingredients shows how easy it is to create endless culinary possibilities, the ad’s takeaway is that the Crunchmaster’s crunch is the most essential one.