Cupcake Vineyards: Really
Media Type:
TV
Brand
Agency
Country:
Industry:
When it comes to luxury wine, Cupcake Vineyards is serious. When it comes to their name, some consumers might just think otherwise.
Which is why Erich & Kallman – the independent, award-winning agency recently appointed to oversee Cupcake and Franzia Wine’s creative – used their first campaign to humorously address the elephant in the room. Employing their signature wit, a series of three vignettes perfectly encapsulates Cupcake’s new tagline: “Serious wine. Unserious name.”
Credits
Advertising Agency:
Erich & KallmanDate:
November, 2024More from Cupcake Vineyards
Cupcake Vineyards: Horse
10.0
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 09, 2026
Voyager Backs Debut Album From Longtime Collaborator "Melanson"
Category entry points (CEPs) are contextual cues that trigger brand recall and drive growth
Jul. 09, 2026
Only 16% of Brands Use Category Entry Points as Structural Barriers Slow Adoption
As the contextual cues that trigger consumers to think of a brand within a category, CEPs can unite brand and performance to drive growth